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      KIRARA INSURANCE SERVICE Smart Phone Site


      JUN.03.2013

      KIRARA INSURANCE SERVICE Smart Phone Site

      About Project

      We undertook the development of Kirara Insurance Smartphone site.

      Solution

      To honor a sense of security and trust, in which Kirara Insurance Service communication word “Itsumo mijika ni zutto anshin wo (“Always a relief, by your side”) carries, we took account of contents and leading elements required for Smartphone, then developed the user interface.

      In terms of the user interface, we considered a display size of Smartphone, which continues to increase, and its usability. Based on tests we conducted on a number of actual machine, we under-went fine tunings and shaped into simple and clear UI.

      As regards the contents, it was not a simple conversion of the existing site into Smartphone site. We evaluated the contents and users’ access situations, then added new functions, such as a simple estimation tool enabled to calculate approximate insurance costs and coping contents upon accidents, in order to achieve more purpose-oriented website.

      Client

      KIRARA INSURANCE SERVICE CO.LTD

      Agency

      NTT ADVERTISING, INC.

      Partner

      C-brains Corporation

      Credit

      Director
      Art Director
      Technical Director
      Designer
      Engineer

      Launch Project

      Project Tag

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